This Privacy & Cookie Policy explains how DUV ("DUV," "we," "us," or "our") collects, uses, stores, and shares personal information through videosalesplaybook.com (the "Website"), Video Sales Playbook, and the Video Sales Discovery Kit.
1. Information We Collect
Information you provide
- Your name and email address.
- Information submitted through signup or contact forms.
- Your newsletter and marketing preferences.
- Messages, questions, and support requests.
- Feedback, testimonials, and survey responses.
- Order details supplied by our payment processor.
- Information you voluntarily provide when requesting a refund.
Purchase information
Purchases are processed by Lemon Squeezy, which acts as the merchant of record. Lemon Squeezy may collect your name, email address, billing address, country, tax information, payment information, and transaction details. DUV may receive order details such as your name, email address, product purchased, price, currency, order status, and refund status. We do not directly receive or store your complete payment-card number.
Website and device information
Subject to your cookie choices, we may collect:
- IP address.
- Browser and device type.
- Operating system.
- Referring page or advertising campaign.
- Pages visited and time spent on the Website.
- Button clicks and form interactions.
- Approximate location derived from your IP address.
- Session and interaction information collected through analytics tools.
2. How We Use Information
- Process and administer your purchase.
- Deliver the Product or Discovery Kit.
- Send receipts, confirmations, and access instructions.
- Provide customer support.
- Administer refunds.
- Maintain and secure the Website.
- Detect abuse, fraud, and unauthorized sharing.
- Understand Website performance.
- Improve the Product and customer experience.
- Send educational emails and product offers when you have consented.
- Comply with legal, accounting, and regulatory obligations.
3. Legal Bases
- Contract: To process your order and deliver the Product.
- Consent: For optional marketing emails and non-essential tracking.
- Legitimate interests: To secure, maintain, and improve the Website and respond to inquiries.
- Legal obligation: To maintain required transaction, tax, accounting, and compliance records.
You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
4. Email Marketing
Requesting the Discovery Kit does not require you to agree to unrelated promotional marketing. If you separately choose to receive the Video Sales email series or product offers, we may send those messages through Kit. You can unsubscribe using the link included in each marketing email. We may retain limited suppression information to ensure that we honor your unsubscribe request. Transactional emails relating to purchases, access, security, or support may still be sent where necessary.
5. Cookies and Similar Technologies
Necessary technologies
These support essential functions such as Website security, checkout operation, remembering your cookie preferences, and delivering a service you expressly request. Necessary technologies cannot always be disabled through our Website.
Analytics technologies
With your permission, we use Google Analytics 4 to understand Website traffic and usage, and Microsoft Clarity to understand Website interactions and improve usability.
Advertising technologies
With your permission, we use Meta Pixel to measure advertising performance, attribute conversions, and create advertising audiences.
Analytics and advertising technologies are not activated until you provide consent where consent is required. You can accept, reject, or manage non-essential technologies through the Website's cookie banner. You can change your selection later using the Cookie Settings link in the footer. Rejecting non-essential technologies will not prevent you from using the Website or purchasing the Product.
6. Service Providers
- Netlify: Website hosting and delivery.
- Lemon Squeezy: Checkout, payments, taxes, receipts, refunds, and order administration.
- Kit: Email collection, lead-magnet delivery, and marketing communications.
- Notion: Product hosting and access.
- Google Workspace: Documents, spreadsheets, slides, email, and business operations.
- Google Analytics: Website analytics, where permitted.
- Meta: Advertising measurement and audience services, where permitted.
- Microsoft Clarity: Website interaction analytics, where permitted.
These providers process information under their own contractual and privacy obligations. We may also disclose information when legally required, to protect our legal rights, or as part of a business sale, restructuring, or transfer. We do not sell personal information for money.
7. International Transfers
DUV operates from the Republic of Korea. Some service providers process information in the United States and other countries where they or their infrastructure operate. Where required, we rely on appropriate contractual, consent-based, or other lawful transfer mechanisms.
8. Data Retention
- Customer and transaction records are retained as required for contractual, tax, accounting, and legal obligations.
- Product-access records are retained while access remains active.
- Marketing information is retained until you unsubscribe or request deletion, subject to limited suppression records.
- Support communications are retained while necessary to address the request and maintain appropriate business records.
- Analytics information is retained according to our configured settings and the relevant provider's policies.
When information is no longer required, we delete it, anonymize it, or securely restrict its use.
9. Your Rights
- Request access to your personal information.
- Correct inaccurate information.
- Request deletion.
- Restrict or object to certain processing.
- Withdraw consent.
- Request a portable copy of certain information.
- Opt out of marketing communications.
- Submit a complaint to the appropriate privacy or data-protection authority.
To exercise these rights, email [email protected]. We may need to verify your identity before completing a request.
10. Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information. No internet transmission or storage system is completely secure, and we cannot guarantee absolute security.
11. Children
The Website and Product are intended for business users and are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided information, contact us so we can delete it.
12. Third-Party Links
The Website and Product may link to third-party websites and services. Their handling of personal information is governed by their own privacy policies.
13. Changes to This Policy
We may update this Policy to reflect changes to our practices, service providers, or applicable law. The updated version will be posted on this page with a revised "Last updated" date.
14. Privacy Contact
Questions, requests, or complaints concerning personal information can be sent to:
Email: [email protected]
Address: Room 181, 12th Floor, 704 Seolleung-ro, Gangnam-gu, Seoul 06069, Republic of Korea