Your Work Is Good Enough. Your Sales Isn't.
Win better clients, charge more, and close consistently — without relying on referrals, guesswork, or competing on price.
Get the Playbook ↓
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Win better clients, charge more, and close consistently — without relying on referrals, guesswork, or competing on price.
Get the Playbook ↓
Then your work isn't the problem.
Your sales is.
The Playbook made me realize I didn't need to work harder. I just needed a business structure. This framework is the difference between being a busy freelancer and running a profitable business.
The business side of big clients always intimidated me: pricing, proposals, negotiation. The Playbook gave me the exact steps to follow instead of improvising every call.
I was exhausted from the race to the bottom on pricing. I used this framework to build a structure where clients pay for value, not just hours. The ROI on that shift is undeniable.
From first contact to signed contract.
It isn't a toolkit for running your entire business. It focuses on one job: helping you win the deal in front of you.
No 10-hour course. Just practical frameworks and tools you can use on your next opportunity.
Find the real reason the client should act and determine whether the opportunity is worth pursuing.
Turn the client's problem into a valuable, profitable three-tier offer.
Make the value clear and guide the client toward a confident decision.
Handle resistance without discounting while keeping the deal moving forward.
Know exactly what to do at every stage of the sale.
Includes: the complete Discover, Build, Present, and Close process, with real scenarios and sample conversations.
Today I've produced content for global brands like Netflix, Spotify, Hyundai, TikTok, and NIVEA.
The biggest shift wasn't my camera, my portfolio, or my editing skills. It was learning sales: how to stop selling videos and start selling business outcomes.
The Video Sales Playbook distills 7 years of client conversations, proposals, wins, losses, and 100+ books, courses, and coaching into a practical system for videographers.
It's the system I wish I had when I started.
— Derek, founder of Video Sales Playbook
Get the complete system for $147.
No. No 10-hour videos to sit through, only to forget everything. It's a step-by-step system you can use on your next call.
Everything lives in Notion, with the pricing calculator in Google Sheets and the proposal deck in Google Slides. You get instant access after purchase, plus lifetime access including any future updates.
That's who it's built for. The system isn't based on persuasion or sales tricks. It shows you what to ask, how to diagnose the problem, and how to recommend the right solution.
It isn't a magic script that guarantees clients overnight. It's a repeatable process you improve by applying it to real opportunities.
Yes. The ideas aren't secret. They're drawn from hundreds of books, videos, podcasts, and real-world sales scenarios studied over the past 7 years.
The challenge is turning scattered advice into a system you can actually use. We've filtered out what doesn't apply to video businesses, tested what does, and translated it into discovery frameworks, proposal structures, pricing models, scripts, and calculators built specifically for video projects.
You can spend hundreds of hours building that system yourself, or start with one that's already tested and refined.
Most creator toolkits try to cover your whole business: branding, invoicing, onboarding, content calendars. This doesn't. It's built around one moment: the call where you either win the deal or lose it on price.
That focus means every tool inside is tested specifically on video production deals, not adapted from generic business advice. The discovery questions, the pricing logic, the objection scripts: all built for selling video work.
It also comes from real client work, not a templating exercise. These are the frameworks used to land and run projects for Netflix, Spotify, Hyundai, and other brands, not theory written for a course.
14-Day Money-Back Guarantee: Apply the system to a real prospect. If it doesn't help, send us your completed worksheets for a full refund.
Every deal you miss costs far more than this playbook. One additional project pays for it dozens of times over.
Save years of trial and error, hundreds of hours on books, and thousands on courses and coaching.
Get the Playbook →Get 12 exact questions, a 30-minute call structure, a client-fit scoring guide, call notes sheet, and two follow-up templates.
Get the Free Discovery Kit →No credit card. Just practical tools you can use on your next client call.